Digital strategies in emerging markets‏


March 11, 2016

Boston-based mobile Internet company Jana, founded by Media Lab alum Nathan Eagle PhD ’05 focuses exclusively on providing free connectivity to emerging markets using the model of “marketing for megabytes.”  Jana just raised $57 million in new venture capital funding led by Verizon Ventures 0.94% . However the 85-employee company does not have a single user in the U.S. Nor does it ever plan to. Instead, Jana is focused exclusively on providing free connectivity to emerging markets, via a novel strategy through which smartphone owners “purchase” data by doing such things like agreeing to send a message via Tencent’s WeChat service. Or perhaps by watching a video from a multinational brand like Unilever. Continue reading the story at Fortune.com.

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