Cordova uses data analytics on driving behavior to improve safety


November 9, 2015

cordova app safe driving

Are you a safe driver? According to MIT alumnus Brad Cordova SM ’13, co-founder of driving-data-analytics startup Censio, you’ll probably answer “yes,” but the real answer may be “no.” Those who consider themselves safe drivers may tailgate, speed, or use cellphones while driving, which significantly increase the probability of an accident, Cordova says. “For most of us, the most dangerous thing you do from day to day is driving,” he says.

To improve driver safety, Censio has developed an app that captures and analyzes data on driving behavior to show drivers where they can improve. In September, Progressive Insurance began piloting the app with customers nationwide, with aims of reducing insurance rates for good drivers.  Read more

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