Spend 10 minutes on social media, and you’ll learn that people love infographics. But why, exactly, do we gravitate towards articles with titles like “24 Diagrams to Help You Eat Healthier” and “All You Need To Know About Beer In One Chart”? Do they actually serve their purpose of not only being memorable, but actually helping us comprehend and retain information?Researchers from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) and Harvard University are on the case.
In a new study that analyzes people’s eye-movements and text responses as they look at charts, graphs, and infographics, researchers have been able to determine which aspects of visualizations make them memorable, understandable, and informative — and reveal how to make sure your own graphics really pop.
Presenting a paper last week at the proceedings for the IEEE Information Visualization Conference (InfoViz) in Chicago, the team members say that their findings can provide better design principles for communications in industries such as marketing, business, and education, as well as teach us more about how human memory, attention, and comprehension work.
“By integrating multiple methods, including eye-tracking, text recall, and memory tests, we were able to develop what is, to our knowledge, the largest and most comprehensive user study to date on visualizations,” says CSAIL PhD student Zoya Bylinskii, first-author on the paper alongside Michelle Borkin, a former doctoral student at Harvard’s John A. Paulson School of Engineering and Applied Sciences (SEAS) who is now an assistant professor at Northeastern University. Read more