Rossi invents dog health and fitness tracker

November 10, 2014

Have you ever wondered what your dog does all day? Could she be feeling sluggish and ill? Did the dog walker really take him out? Davide Rossi, MBA ’10, has launched a company to answer such questions not only for himself but for a wide range of people interested in the health and welfare of dogs, including veterinarians, pet food companies, and doggie day care centers. “Our mission is to fill a huge gap in the way we understand the health and the behavior of our pets,” said Rossi, co-founder and CEO of FitBark, which makes fitness trackers for dogs. “Our first product is a beautiful activity monitor that helps owners understand the health and the behavior of their dogs.” Continue reading the article in the Newsroom at MIT Sloan.

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