For a startup entrepreneur, crafting a pitch that’s guaranteed to get a journalist’s attention requires data, tech and software. At least, that’s the way Cambridge-based Spokepoint’s co-founder Dan Siegel sees it. Spokepoint, which officially launched Tuesday after a beta test of its software with high-profile customers including singer and songwriter Imogen Heap, gives startups an affordable, effective way for fledgling companies to pitch journalists. The software analyzes thousands of data points to predict whether a journalist will respond favorably to a specific pitch. It also allows users to search for and contact journalists based on topics written about, and allows users to track whether a pitch is successful or not. Continue reading on Boston Business Journal.
Siegel helps startups pitch to journalists with Spokepoint
September 10, 2014