Graduate student Yves-Alexandre de Montjoye is working on a new system that would allow individuals to pick and choose what data to share with websites and mobile apps. The example I like to use is personalized music,” says de Montjoye. “Pandora, for example, comes down to this thing that they call the music genome, which contains a summary of your musical tastes. To recommend a song, all you need is the last 10 songs you listened to — just to make sure you don’t keep recommending the same one again — and this music genome. You don’t need the list of all the songs you’ve been listening to.”
De Montjoye says “You share code; you don’t share data. Instead of you sending data to Pandora, for Pandora to define what your musical preferences are, it’s Pandora sending a piece of code to you for you to define your musical preferences and send it back to them.” Read more about de Montjoye’s new system at MIT News.