Printed cupcakes at the push of a button

April 4, 2014

What would you like on top of your next birthday cake? Maybe a tall Dr. Who TARDIS, or a Breaking Bad Heisenberg hat? How about a custom design from your imagination? Wei Wu, MBA ’15, and Jamison Go, SM ’15, have constructed a 3D printer that extrudes frosting—any kind, in any shape you dictate—onto a cupcake. Their 3Delicious pitch was a semifinalist in the products and services track of this year’s MIT $100K Accelerate Contest, and they were invited back for the wild card round. “I think they have something that could really disrupt the food industry,” says competition judge Gaurav Jain, a principal with the Cambridge-based venture fund Founder Collective.

With the original 3D printing patents expiring in the last couple of years, startups in the space have begun to proliferate—and to cash out. For example, Jain’s firm was a seed-stage investor in MakerBot, which sold last summer to Stratasys for a reported $403 million in stock plus $201 million in earn-outs. “They aim to make 3D printers as universal as inkjet printers,” Jain says.

Read the rest of the article in the MIT Sloan School of Management Newsroom Photo courtesy 3Delicious. 

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