Visual effects software co-created by an MIT Sloan alumnus won a Scientific and Technical Oscar this year. The software, Mocha, simplifies motion tracking in post-production, allowing for improved visual effects in movies, including Harry Potter and the Prisoner of Azkaban, Black Swan, and Pirates of the Caribbean: Dead Man’s Chest—remember the pirate’s spinning eyeball or the feathers growing out of Natalie Portman’s arm as it morphs into a wing?
Allan Jaenicke, MBA ’11, began to develop the software in 2000, eventually becoming CEO of a new company, Imagineer Systems, which would rise to the forefront of the film industry both in Hollywood and around the world. He later attended MIT Sloan and today is an associate at McKinsey & Co.
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